The Pixel Project: Taking on the challenge of raising US$1 million (or more) for Malaysia’s Women’s Aid Organisation (http://www.wao.org.my) and the U.S.A.’s National Coalition Against Domestic Violence (http://www.ncadv.org) during the biggest global recession ever (according to Alan Greenspan) by taking fund-and-awareness raising into the 21st Century.

We are a global Web 2.0-driven fund and awareness raising project for the Violence Against Women (VAW) cause that proposes to raise US$1 milllion in funds by selling a world-exclusive million-pixel picture of a group global Celebrity Male Role Models online for US$1 per pixel while fully using the power of the Internet to drive viral word-by-mouth awareness raising on the grassroots level.

The Pixel Project is led by a growing coalition of individual volunteers, activists and pro bono professionals who believe that no woman should face violence, EVER. Our team is currently scattered across 4 continents, 5 timezones and 10 cities, proving that there are no cultural or social barriers when it comes to this issue. Using the power of Web 2.0, we are working to mount a global effort to raise awareness about, promote services for, and hopefully mobilise millions to get involved with ending violence against girls and women.

We have appointed award-winning international photographer Jillian Edelstein (http://www.jillianedelstein.co.uk) as the project’s principal photographer. Jillian has photographed numerous celebrities, including the iconic Nelson Mandela portrait for the cover of the New York Times magazine.

We are working our way towards making this project a reality, so please join us on our mission to cushion the blows of the recession for WAO and NCADV while raising awareness about the issue worldwide.

The Pixel Project: It’s time to stop violence against women. Together.